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Fashion / SCENES FROM THE PARTY: THE FOREVER 21 LONDON LAUNCH

Reason to Party: The Forever 21 flagship in Oxford Street, opening July 27 Location: The Old Sorting Office Notables: F21 UK Ambassador/fashion blogger Bip Ling, BBC TV personality Z?e Salmon, TOWIE’s (the UK’s answer to The Hills) Lydia Bright and more Nosh: Gourmet burgers via the ‘Meat Wagon’ food truck Libations: Prosecco cocktails, Ginger Mule, Diet Coke Limited Edition Collection by Karl Lagerfeld The Scene: Bip Ling spinning, a giant carousel, fortune tellers, teepee bars, circus performers, roller girls and custom built replica of Santa Monica Pier.

For more pictures: Head over to Forever 21 EU Facebook page!