Bloggers / SAN FRANCISCO CITY GUIDE: JENNIE GOES WEST
It’s that hour before sunset and we’re enjoying the golden sunlight in Alamo Square Park before our interview with Jennie of GoingWest.net. Our phone beeps: “Mind if our dog joins us?
” Yes. We were already excited to meet her, and now a pooch is part of the package. “No, please bring him!” we text back. In a few minutes, a girl in a hat and a little dog walk up to our picnic table…
Oh! He’s so cute! By the way, hello! What’s his name? What kind of dog is he?
(Laughing) This is Cowboy. He’s a terrier mix we adopted awhile back. I don’t know exactly what he is, but when I saw him I knew he’d be mine. We both come to this park for family walks on Sundays.
He’s adorable. So aside from this place, where can you be found in the city?
I love coming here. I live a few blocks away, and I love the Full House, painted ladies (editor’s note: the Victorian houses in SF are known as “painted ladies”) deal. I also spend a lot of time at Wasteland in the Haight and Crossroads. I like Mira Mira in the Mission. I’m a homebody, so I don’t go out much at night. I’m also a huge nerd- whenever someone comes to visit me, I love doing the touristy stuff. The Hyde Street trolley (it has a better view than the Powell Street one!), Alcatraz…

Tell us about your blog, Going West.
I’ve been posting outfits for about one and half years… no, wait, two and a half years. Wow. Two and a half years. Before that, it was a blog about actually going west. When I finished college, my boyfriend and I up and moved away from home. We’re from Iowa, and I had never been west of Nebraska, so we decided to stay here. I think we blend in here.
You seem right at home. How has this place influenced your style?
In the Mid West, you can have your own style, but I was challenged. It was difficult to push myself and dress differently. I’m learning about layering here. There, the norm there was bundling up for the cold, and wearing a tank top in the summer. Here, it’s about layering colors, patterns, pieces. I can see California creeping into my wardrobe. I’ve also gotten really into jewelry.
How do you stay inspired and keep coming up with great ideas for outfits and posts?
I like to look at Lookbook.nu and Chictopia.com. I read blogs, too many blogs- there are so many out there and I love them all. Editorials, magazines, and this city itself. You’ve got to keep thinking about revamping and reinspiring yourself. My style is always changing. I like simple pieces, I’m comfortable putting simple pieces together. I’ve also always been inspired by edgier style, like Kate Moss or Erin Wassen. I relate to them.

They’re great- we look to them for inspiration too. So, what are your fashion plans for spring?
I was thinking about that… I’m not excited about this mod thing… I take trends in a little bit, I don’t jump into them full force. I’ve found myself going back to my “all black” phase. I used to wear a lot of black clothes, and I think I’m going back to doing that this spring.
Thanks Jennie. It was a pleasure chatting, and we loved meeting Cowboy. Follow Jennie’s blog Going West, her Twitter and her Instagram @JennieGoingWest.
SAN FRANCISCO CITY GUIDE: JENNIE GOES WEST | Brands fashion
I love how Jennie combined a blouse and a sweater with the necklace. Beautiful combination!
So glad you featured her! I have been reading her blog for so long, and she always inspires me.
Only those few houses seen in the Full House thing are called the painted ladies, not the rest
Jennie has a great blog and style