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Fashion / Hello Kitty Forever: Launch Party at The Americana at Brand

Last night’s Launch Party was a smashing success and for those of you who missed it…#sorrynotsorry. The crowd at The Americana at Brand was insane last night (and by insane we mean people began lining up for the 7pm launch party at noon!) – the first four fans in line were gifted with Hello Kitty Forever swag and pulled into the store for a bit of peaceful shopping before the mass madness – while the rest of the crowd received an in-demand copy of the Forever 21 magazine and a personal tutorial on how to use the mind-boggling F21 POP app.

Inside the party, our boy Onch was going cray-cray (surprise, surprise) over how fast his Onch Movement for Hello Kitty Forever accessories were selling out, the in-house DJ killed it with the jams, and the Hello Kitty Nail Bar was totally something to obsess over – completely adorbs! Hello Kitty was quite the showstopper – stopping to strike a pose for pics and clearing the room to bust some fresh moves – what a night! #HelloKittyForever