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Fashion / Hello Kitty Forever: Behind-the-Scenes at Japan’s Exclusive Launch Party

The L.A. launch of Hello Kitty Forever may be tonight (at The Americana at Brand), but our lucky-little-ducky friends across the Pacific were fortuitous enough to snag an ultra-early launch last week – and yes, we’re pretty jelly about it. Peek our behind-the-scenes pics of the Hello Kitty Forever Launch Party at the Forever 21 Shibuya Store in Tokyo, Japan, fully-equipped with a too-gorgeous-to-eat macaron tower, Hello Kitty photo booth and a seriously-amazing Sanrio origami art station, and try not to be bitter – this party looks too-legit-to-quit!

Our girl Hello Kitty seems pretty excited about this launch party. #thanksforrubbingitin

The delicious candy bar looks good enough to eat. Oh wait, it is!

Don’t bother us while we’re at the candy bar. Candyyyyyy.

Hellooooo beanies!!! #amaze

In-house DJ just tearin’ it up!!!!!

Ooh La La! A macaron tower? Why you shouldn’t have!

Exclusive-to-Japan Hello Kitty macaron tower tee. #sooocute #sooojelly

Prints on prints on prints.

Look at her…just milking up the paparazzi attention. Loves it.

Hello Kitty photo booth. We mean…who doesn’t love a photo booth?!

This super cute Hello Kitty backpack packed full of goodies was raffled away to one very lucky customer.

Sanrio origami art station for customers who spend over 5,000 yen. The amazingness of this origami seriously blew our minds!