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Fashion / Fashion’s Night Out Recap: SoHo

Everyone knows that Fashion’s Night Out is a big deal in the fashion world – like a really, really big deal – so for its fourth year, we set up not one but four amazing after hour extravaganzas (SoHo, Times Square, Union Square, and Herald Towers) in the city that started it all: New York City.


Although we couldn’t make it to all four parties, the uber-trendy SoHo party (which was crazy busy by the way) was crackin’ with a live-DJ spinning, mocktails flowing, and a step and repeat backdropped photobooth (for us to live out our movie star fantasies). Swag bags of Love & Beauty lipstick and nail polish were given out to shoppers, with a special “Red Lip Tutorial” to perfect that ultra-glam pout.  It was definitely a night to remember, we feel sorry for those of you who missed out – next year ladies, next year.